Legal

PRIVACY POLICY

Last updated: April 27, 2026

This privacy policy explains how Deeside Dragons Ice Hockey Club collects, uses, stores and protects your personal information when you use our websites, buy tickets, create an account, contact us, receive club communications, or interact with us online.

This policy applies to:

  • DragonsIHC.co.uk
  • DragonsIHC.com
  • any official Deeside Dragons ticketing, supporter, account, membership or club communication systems connected to those websites.

For the purpose of this policy, “we”, “us” and “our” refers to Deeside Dragons Ice Hockey Club.

We are a volunteer-run, not-for-profit ice hockey club. We use personal information to operate the club, manage ticketing, communicate with supporters, improve the fan experience, and keep our website and ticketing systems secure.

1. Who we are

Organisation: Deeside Dragons Ice Hockey Club
Website: DragonsIHC.co.uk and DragonsIHC.com
Contact: [add club contact email or contact form link]
Address: [add official club address if you want to show it]

If you have any questions about this privacy policy or how your personal information is used, you can contact us using our official website contact form or the contact details shown above.

2. What personal information we collect

We may collect and use the following types of personal information.

Account information

When you create an account or log in to our website, we may collect:

  • your name;
  • email address;
  • username;
  • password information, stored securely;
  • account ID;
  • login status;
  • account activity;
  • account preferences;
  • billing details where required;
  • communication preferences.

Ticketing and order information

When you buy tickets, season tickets, passes, merchandise or other products through our website, we may collect:

  • your name;
  • email address;
  • billing address;
  • phone number where required;
  • order details;
  • ticket type;
  • season ticket status;
  • seat selection or seating preference;
  • QR code or ticket reference;
  • concession category, where selected;
  • confirmation that you meet concession requirements;
  • payment status;
  • refund, cancellation or transfer information;
  • purchase history.

We may also keep records showing whether a ticket has been issued, used, scanned, transferred, cancelled or refunded.

Season ticket and priority access information

If you buy, hold, renew or apply for a season ticket, we may process information including:

  • your season ticket holder status;
  • your previous or current ticket purchases;
  • your selected seat or seating preference;
  • priority access eligibility;
  • waiting list status;
  • private purchase links;
  • renewal window information;
  • account messages connected to your season ticket.

Concession information

If you select a concession ticket or season ticket, we may ask you to confirm that you meet the relevant concession category.

This may include categories such as:

  • Over 65;
  • student;
  • registered disabled;
  • carer;
  • other concession categories made available by the club.

We may require proof of concession before entry, before issuing a ticket, or at another reasonable point in the ticketing process.

Unless clearly stated otherwise, we do not normally require you to upload detailed medical, disability or financial documents to the website. Where proof is required, we will only ask for what is reasonably necessary.

Logged-in website messages and notifications

If you create an account or log in to DragonsIHC.co.uk or DragonsIHC.com, we may display messages, pop-ups, banners, alerts or account notifications to you within the website.

These messages may include important information from Deeside Dragons Ice Hockey Club, including:

  • ticketing updates;
  • season ticket information;
  • priority access windows;
  • private purchase links;
  • fixture updates;
  • venue information;
  • account notices;
  • safety or operational announcements;
  • club news;
  • supporter information;
  • promotions;
  • offers;
  • fundraising information;
  • sponsor-related information, where permitted.

We may use your account information to decide which messages are relevant to you. This may include your name, email address, user account ID, login status, order history, ticket purchases, season ticket status, ticket type, membership status, message read status, message dismissal status, and the date or time a message was shown to you.

Essential service messages, such as ticketing, account, safety, fixture, venue or season ticket information, may still be shown to you even if you choose not to receive promotional messages.

Promotional messages, sponsor messages, fundraising messages or ticket offers will be handled in line with applicable data protection and electronic marketing rules.

Contact form and enquiry information

If you contact us through the website, social media, email, or other official club channels, we may collect:

  • your name;
  • email address;
  • phone number if provided;
  • message content;
  • any information you choose to include in your enquiry;
  • records of our response.

Marketing and communication information

If you sign up to receive news, offers, ticket alerts or other club updates, we may collect:

  • your name;
  • email address;
  • communication preferences;
  • marketing consent status;
  • unsubscribe or opt-out status;
  • records of messages sent to you;
  • engagement information where available, such as whether a message was opened or clicked.

Website usage and technical information

When you use our website, we may collect technical information such as:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages visited;
  • time and date of visit;
  • referring website;
  • cookie information;
  • security logs;
  • error logs;
  • actions taken on the website.

This helps us keep the website secure, understand how supporters use the site, and improve the online experience.

3. How we use your personal information

We may use your personal information to:

  • create and manage your website account;
  • process ticket, season ticket, pass, merchandise or other purchases;
  • send order confirmations and ticket information;
  • issue QR codes or digital tickets;
  • manage ticket scanning, entry and attendance;
  • manage season ticket renewals, seating and priority access;
  • provide private purchase links where applicable;
  • check concession eligibility where required;
  • respond to enquiries;
  • provide customer support;
  • display important logged-in website messages;
  • send club news, ticket updates, offers or promotions where permitted;
  • manage competitions, surveys, votes or fan engagement activities;
  • improve the website, ticketing system and supporter experience;
  • prevent fraud, misuse, unauthorised access or ticket abuse;
  • comply with legal, accounting and operational obligations;
  • protect the rights, safety and security of the club, supporters, volunteers, players, staff and visitors.

4. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using personal information.

Depending on the situation, we may rely on one or more of the following lawful bases.

Contract

We use personal information where it is necessary to provide something you have requested or purchased, such as tickets, season tickets, digital passes, merchandise, account access or customer support.

This includes processing orders, issuing tickets, providing season ticket access, managing seating, sending essential ticketing information and dealing with account-related matters.

Legitimate interests

We may use personal information where it is in our legitimate interests as a club, provided your rights and freedoms do not override those interests.

This may include:

  • operating and improving our website;
  • managing club communications;
  • showing essential account or ticketing messages to logged-in users;
  • preventing fraud or ticket misuse;
  • keeping records for administration;
  • understanding supporter engagement;
  • improving the match night and online experience;
  • protecting the safety and security of our website, club and supporters.

Consent

We may rely on your consent where required, particularly for certain types of marketing communication, optional cookies, or where you have clearly opted in to receive specific updates.

Where we rely on consent, you can withdraw it at any time.

Legal obligation

We may use or retain personal information where required by law, for example for accounting, tax, fraud prevention, safeguarding, legal claims, or regulatory purposes.

5. Website account messages, pop-ups and logged-in notifications

Logged-in users of DragonsIHC.co.uk and DragonsIHC.com may receive messages from Deeside Dragons Ice Hockey Club within their website account.

These messages may appear as:

  • pop-ups;
  • account notices;
  • banners;
  • alerts;
  • dashboard messages;
  • private user messages;
  • ticketing notifications.

We may use this system to send important information about:

  • your account;
  • your tickets;
  • your season ticket;
  • your seat selection;
  • priority purchase windows;
  • private purchase links;
  • fixture changes;
  • venue information;
  • safety information;
  • club operations;
  • supporter updates;
  • promotions and offers, where permitted.

We may record whether a message has been shown, read, clicked or dismissed. This helps us avoid repeatedly showing the same message and allows us to provide relevant support if you contact us.

You may not be able to opt out of essential service messages, including ticketing notices, season ticket information, account security messages, fixture changes, venue updates or safety announcements.

You may be able to opt out of promotional messages where required by law.

6. Marketing, promotions and sponsor-related messages

We may contact you with club updates, ticket information, offers, promotions, fundraising messages, sponsor-related messages or supporter news where we are allowed to do so.

This may include messages by:

  • email;
  • website account messages;
  • logged-in pop-ups;
  • website banners;
  • SMS, if used;
  • social media, where applicable.

We will only send direct marketing where permitted by law. This may be because you have given consent, because the soft opt-in applies, or because we have another lawful basis that is appropriate for the type of communication.

You can unsubscribe or opt out of marketing communications where required. Instructions will normally be included in the message, or you can contact us directly.

Please note that opting out of marketing does not stop essential service messages. We may still contact you or display messages about existing purchases, tickets, season tickets, fixture changes, safety notices, account security, venue information or other important operational matters.

7. Payments

Payments made through our website may be processed by third-party payment providers such as Stripe, Klarna, WooCommerce payment extensions, or other payment services we choose to use.

We do not normally store your full card details on our website.

Payment providers may process your payment information in accordance with their own privacy policies and legal obligations. This may include fraud prevention, identity checks, payment authorisation, refunds, chargebacks and financial reporting.

If you choose a payment option such as Klarna Pay in 3, Klarna may process your information separately to assess eligibility and manage payments. Their own terms and privacy policy will apply.

8. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • keep you logged in;
  • remember your preferences;
  • operate the shopping basket and checkout;
  • support website security;
  • understand how the website is used;
  • improve performance;
  • support analytics or marketing, where enabled.

Some cookies are necessary for the website to work properly. Others, such as analytics or marketing cookies, may require your consent.

You can manage cookies through your browser settings and, where available, through our website cookie controls.

9. Who we share personal information with

We may share personal information with trusted third parties where necessary to operate the club, website and ticketing system.

This may include:

  • website hosting providers;
  • payment processors;
  • ticketing and e-commerce systems;
  • email delivery services;
  • IT support providers;
  • analytics providers;
  • security and fraud prevention services;
  • professional advisers;
  • legal or regulatory bodies where required;
  • venue operators where necessary for entry, safety or operational purposes.

We only share personal information where there is a valid reason to do so.

We do not sell your personal information.

10. International transfers

Some of the services we use may process personal information outside the UK.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, approved contractual protections or other lawful transfer mechanisms.

11. How long we keep your information

We only keep personal information for as long as reasonably necessary.

Retention periods may depend on:

  • the type of information;
  • the reason we collected it;
  • whether you still have an account with us;
  • whether you have made purchases;
  • accounting or legal requirements;
  • fraud prevention needs;
  • ticketing, season ticket or operational records;
  • whether there is an ongoing query, complaint or dispute.

As a general guide:

  • account information may be kept while your account remains active;
  • order and payment records may be kept for accounting and legal purposes;
  • ticketing records may be kept for operational, audit and fraud prevention purposes;
  • marketing preferences may be kept so we know whether you have opted in or opted out;
  • website message records may be kept for administration, support and audit purposes;
  • contact form enquiries may be kept for as long as needed to respond and manage the matter.

When information is no longer required, we will delete it, anonymise it, or securely archive it where appropriate.

12. Security

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

This may include:

  • secure website hosting;
  • access controls;
  • password protection;
  • encryption where appropriate;
  • limited admin access;
  • security monitoring;
  • software updates;
  • fraud prevention tools;
  • secure payment processing through third-party providers.

No website or online system can be guaranteed to be completely secure, but we take security seriously and work to protect the information we hold.

13. Children and young people

Our website may be used by families and supporters of different ages. Some tickets may be purchased for children or young people by a parent, guardian or responsible adult.

Where a child’s personal information is provided to us, we will only use it where necessary for ticketing, attendance, safeguarding, club operations or other legitimate club purposes.

Parents or guardians should contact us if they have questions about a child’s personal information.

14. Your rights

You have rights over your personal information under UK data protection law.

Depending on the circumstances, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate information;
  • ask us to delete your information;
  • ask us to restrict how we use your information;
  • object to certain uses of your information;
  • request a copy of your information in a portable format;
  • withdraw consent where we rely on consent;
  • complain about how your information is used.

Some rights may not apply in every situation. For example, we may need to keep certain information for legal, accounting, ticketing, fraud prevention or operational reasons.

To exercise your rights, please contact us using the details in this policy.

15. Withdrawing consent and opting out

Where we rely on consent, you can withdraw that consent at any time.

You can also opt out of marketing communications where required.

However, even if you opt out of marketing, we may still send or display essential service messages about:

  • your account;
  • your orders;
  • your tickets;
  • your season ticket;
  • your seat;
  • fixture changes;
  • safety notices;
  • venue information;
  • important club operations.

16. Links to other websites

Our website may contain links to other websites, including social media platforms, sponsors, partners, payment providers or third-party services.

We are not responsible for the privacy practices of other websites. You should read their privacy policies before providing personal information to them.

17. Social media

If you interact with us on social media, the platform may process your information according to its own privacy policy.

We may see your public profile information, comments, messages, reactions or other interactions depending on your privacy settings and the platform used.

Please do not send sensitive personal information through social media unless it is necessary.

18. Changes to this policy

We may update this privacy policy from time to time.

The latest version will be published on our website with the updated date shown at the top.

If we make significant changes, we may take additional steps to bring them to your attention, such as displaying a website notice or account message.

19. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113

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